The purpose behind this project is to demonstrate the ability to take a brand's design language and apply it to a product that they do not already make. I chose the housewares company Bodum to demonstrate my ability to recognize and apply a design aesthetic.
Analyzing the Brand
Bodum uses simple geometric shapes for the general form of their products.
Applying the Brand Aesthetic
Finding the Right Size
Going from flashlight mode to lantern mode; press down on top to reveal lantern
hangs on tent or backpack