The purpose behind this project is to demonstrate the ability to take a brand's design language and apply it to a product that they do not already make. I chose the housewares company Bodum to demonstrate my ability to recognize and apply a design aesthetic.  

 
 
 

Analyzing the Brand

 

Bodum uses simple geometric shapes for the general form of their products. 

 

Applying the Brand Aesthetic 

Sketches2_bodum.jpg
Sketches_Bodum.jpg
 

Finding the Right Size

study models.jpg
 
 
Bodum poster moneyshot edit.png
description with colours.jpg

Going from flashlight mode to lantern mode; press down on top to reveal lantern

 

hangs on tent or backpack