The purpose behind this project is to demonstrate the ability to take a brand's design language and apply it to a product that they do not already make. I chose the housewares company Bodum to demonstrate my ability to recognize and apply a design aesthetic.  


Analyzing the Brand


Bodum uses simple geometric shapes for the general form of their products. 


Applying the Brand Aesthetic 


Finding the Right Size

study models.jpg
Bodum poster moneyshot edit.png
description with colours.jpg

Going from flashlight mode to lantern mode; press down on top to reveal lantern


hangs on tent or backpack